The Minister of Information and Culture, Alhaji Lai Mohammed, has directed the National Broadcasting Commission(NBC) to implement measures aimed at re-positioning the broadcast industry immediately.
According to a statement released by Lai Mohammed’s media aide, Segun Adeyemi, on Thursday, it states;
“This directive covers the provision for the regulation of the web and online TV/radio; regulation of international broadcasters beaming signals into Nigeria; hate speech; human resource and staff welfare; funding for the reforms implementation; monitoring; Independence of the Regulator and ease of issuing Licenses as well as competition and monopoly issues.
He says directives became necessary following the submission of the report of the committee set up to work out the modalities for implementing the recommendations approved by the President, Major-General Muhammadu Buhari.
“Following my satisfaction with the report, which was very professional and detailed, I wish to direct the Commission to take the necessary measures to affect the implementation of the various provisions therein.
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“This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcasters in the television and radio markets, having removed exclusivity from all content in Nigeria and mandated the sharing of all content upon the payment of commercially viable fees.”
Mohammed added that the new regulations would compel broadcasters to utilize the content and services of Nigerian independent producers, in fulfillment of the regulatory requirements for 70 percent local content.
He explained that this would empower local producers with proper funding and investment, enhance foreign collaborations, develop the local industry, raise the standard of local productions, and ultimately lead to job creation.
According to him, the new regulations will also ensure that producers of content are paid promptly for adverts and sponsored content placed on all TV, radio, and broadcast platforms.
However, Mohammed added that the implementation of the directive would ensure that the production of adverts is localized to create and promote local production.
He said that for musical content, the new regulation would ensure that broadcasters earn the right royalty to their works.
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