As the world finds a way to adjust during the COVID-19 outbreak with most company commercials promoting awareness about social distancing, work from home or simply staying at home, indigenous car manufacturing company Innoson Vehicles has taken the message to a whole different level highlighting opportunities even in a global pandemic.
The company released a video commercial recently emphasizing on the need to patronize made in Africa products as it has invested heavily on research to manufacturing cars that suits the African terrain with a good fuel economy. The commercial starts like any other car advertisement. And it is not difficult to grasp the message behind the awareness.
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This is not the first time the company is releasing a brand video that touches on the coronavirus outbreak. Speaking with the Head of Corporate Communication Innoson Group Mr Cornel Osigwe, “The company has taken giant steps to ensure the safety, well being and convenience of staff and customers during the pandemic”, he said. Mr Osigwe also added that Innoson Vehicles is producing cars for the African markets and urged Nigerians and other African countries to patronise the company.
The company says it has also reached out to its social media followers urging everyone to stay safe during this period. The commercial video was handled by a leading advertising agency in Nigeria, Freshminds Communications.
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