Getting Digital Marketing Right, The Savemore Marketplace Story

By Joy Chinecherem

Imagine making a great meal without a good aroma to attract and ‘whet’ the appetite. No matter how good a meal is, the Aroma is the invitation that makes it worth eating. Branding is the distinct flavor companies and businesses need, the aroma, on the other hand, is the media and publicity.

Media is the aroma that announces a brand’s good taste. There are brands that understand these things and have leveraged on the media as a vehicle to sell their products. Some of them are MTN, Indomie noodles, Savemore Marketplace, etc. These brands put their consumers first and understand the role media plays in connecting and bridging the gap between consumers and their brand.

Media is a means of communication as radio, television, newspapers, magazines, and the internet, that reach and influence people widely. The term covers the components of the mass media which include the news media, broadcasting, photography, print media, and advertising.
While branding is a marketing practice in which a company creates a name, symbol, or design which will be attached and identified as part of the company. Some of the ways to develop brands include customer service, promotional merchandise, reputation, and advertising.
While branding is a marketing practice, advertising is a marketing communication that promotes the brand.

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Media And Branding

In a world where everything has gone digital and a thousand businesses popping up every day, a strong media presence is necessary for pushing brands forward just as one of Owerri’s finest malls, Savemore Marketplace has rightly done. This is because Savemore marketplace is a brand that understands the importance of media to build the right connections and trust with its audience, serving only the best of products – it went a step further in engaging the services of Freshminds Communications(South East premium digital marketing outfit) to ensure the company’s media presence is active and focused on thriving communications with consumers.

Imagine dressing up in your finest arrays, only to end up sitting in your room, Stupid, right? But then, an opportunity to go out, maybe a party comes up, you would grab it fully because you want the world to behold this gorgeousness.

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It is no longer enough for companies to have good branding but an avenue to project that brand can build connections. How will the world know that you have this if you don’t put it out there? Big FCMGs who understand that branding is more than just perception but a relationship that hinges on trust has leveraged on the power of the media to build the bridges between the consumers and their brands. We know these bands from anywhere, I mean they are always up in our faces that even in the dream we will recognize them.
Media branding increases your brand’s awareness. According to statistics, 78% of businesses use the media to attract new customers, for example, the Savemore marketplace.

Social media branding creates a connection with your target audience and builds customers who will be loyal to your product and patronize you.
Through their social media pages, Savemore ensures open communications with their esteemed customers.