The Media Brand Behind Savemore Marketplace

The Media Brand Behind Savemore Marketplace

by AnaedoOnline
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BY NNENNA JOSEPH

Madam Joy has a business that sells beautiful laces in Nnewi, a city where women wear laces on an average of twice a week to events and to church. Her business has been in existence at Nwanyi Imo round-about for 3 years, yet madam Joy sells 2 laces a week.

It is evident that something is visibly wrong. She has a market to tap yet she is unable to reach them. What exactly is the problem with madam Joy’s business? 

When the seller does not target the audience properly, this is the kind of result obtainable. How does a business target audience? Through the use of media. Every business needs media.

 

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Media is a strong tool that brings buyers and sellers together. Unless you are about to hawk your business from end to end canvassing for patronage, if not- the use of media to attract your customers is important. 

A mall in Owerri- Savemore Marketplace was established in December 2019, by September 2020, it has become a household name. A mall is at one location, cannot be mobile,  yet it pulled its target audience to itself in a short time. Their publicity strength was in their use of media to capture their audience.

The Solution To The Poor Media Presence In South East Nigeria

How did Savemore Marketplace use media to conquer Owerri?  One of the primary secrets to the success of Savemore marketplace is its ability to use media to its advantage. The company’s media management was top class. A large percentage of its customers heard of the mall through their social media, websites, and Radio stations. 

The brand behind the Savemore Marketplace media management is freshminds group. As a multi-million brand, having a media company that manages your business has proven to be better than having an in-house media team. Savemore marketplace understands this, that is why the business engaged the services of a professional management company that championed their media narratives. 

Freshminds Communications Ltd. is a media, information, and communication company with a goal to project businesses, persons, information, locations et al to the general public and target audience. They have managed the media of so many big brands in Nigeria such as Innoson Vehicles Manufacturing and lots more. 

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Freshminds’s media tactics vary from business to business. With Savemore, it leveraged social media- Facebook, Instagram, blogs et al to project the company to its target audience attracting the people who needed the mall’s goods and services. Today, the business is a huge success.  

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