The Kanye West Factor In Making Burna Boy A Global Star

The Kanye West Factor In Making Burna Boy A Global Star

by AnaedoOnline
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By Joy Chinecherem

They say success is a dose of hard work with a dash of luck/fate or grace as we may call it, met with a stroke of opportunity. 

African giant, AKA Burna boy, met with one of those successes in 2018 when he released a single ‘Ye’ from his album Outside. The song turned out to be the biggest song of 2018, garnering over 11 million streams worldwide within seven months of release.

Wondering why the song did that well? Of course, the song was a hit and very ideal with the present-day society, but then it was not just the pure genius art behind the song that pushed it to that limelight but the coincidence of Kanye West.

Kanye West released his album titled ‘Ye’ on 1st June 2018, the album was a major hit worldwide. August 1, 2018, Burna Boy released his single ‘Ye’ either by coincidence or intentionally was the same name as Kanye’s album. Ye by Burna boy streams skyrocketed as Kanye’s fans were unintentionally redirected to the song. There was a 200% spike in its streaming numbers

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Curiosity also converted new fans to the African giant, picture this, you go shopping for a particular dress in the course of your search, you come across this fine dress and decide to try it on, and then end up liking it, yeah? What will you do? Buy it of course. This was how Burna Boy won the hearts of many foreign audiences, they go searching for ‘Ye’ album by Kanye, then ‘Ye’ by Burna pops up on their radar and they decide to listen for a few minutes, then get hooked. 

The ‘Ye’ incident generated a lot of streams for Burna Boy and opened him up to a wider international audience. The artiste came out then to thank Kanye for directing people to his song in a tweet. Rolling Stone reported that “Ye” earned around 11 million streams over seven months across major U.S. streaming platforms.

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