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Indian Social Media Giant ‘Koo’ Eyes Nigerian Market After Twitter Ban

Following the indefinite suspension of Twitter in Nigeria, an Indian microblogging and social networking service, Koo, is reportedly seeking to enter the Nigerian market and win the hearts of the country’s social media driven population.

The Economic Times and NDTV reported on Saturday that Koo’s co-founder, Aprameya Radhakrishna, is updating the app with English language capabilities for easy use by Nigerians and others. earlier reported that amid Twitter’s deletion of President Muhammadu Buhari’s “civil war” tweet, the Minister of Information, Lai Mohammed directed that the platform be banned.

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Mohammed hinged the government’s decision on the, “persistent use of the platform” by citizens were “capable of undermining Nigeria’s corporate existence.”

After the development, Radhakrishna stated that Koo would now simplify the app’s usability for Nigerians.

“@kooindia is available in Nigeria. We’re thinking of enabling the local languages there too. What say?” wrote the company’s co-founder Aprameya Radhakrishna on Twitter.

“@kooindia is available in Nigeria. We’re thinking of enabling the local languages there too. What say?,” Radhakrishna as quoted by NDTV.

Meanwhile, Twitter had expressed concern over its suspension by the federal government, adding that it would “provide updates when we know more.”

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Koo app was launched in 2020 and currently has about 6 Million users (as of May 2021), while Twitter has about 330 million users as of 2019.

Koo brags about having similar feature with Twitter, especially the use of hashtags or the “@” sign.


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