Elon Musk, the billionaire owner of Twitter, revealed on Friday that the social media site would use distinctively coloured badges to identify between accounts.
He wrote, “Sorry for the delay, we’re hoping to launch Verified on Friday next week.
“All verified accounts will be manually vetted before check activation. Gold checks are for businesses, grey checks are for governments, and blue checks are for people (famous or not).”
In another tweet, Musk said all verified individual accounts would have the same blue check, but some would eventually be able to display a “secondary tiny logo showing they belong to an org(anisation) if verified as such by that org(anisation)”.
The Tesla and SpaceX boss’ proposal for users to be able to pay to be “verified” and obtain a blue badge on their profiles has caused confusion since he acquired the social media giant last month.
Musk proposed a subscription fee of $8 a month to allow users to obtain the blue check – which was previously free but reserved for organisations and public figures in an attempt to avoid impersonation and misinformation.
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The first rollout of Musk’s subscription plan in early November quickly went south, with many accounts paying for the blue check and then impersonating world leaders, celebrities or companies.
Responding to the backlash, Musk initially postponed the launch date to November 29, before delaying it once more. It now appears the feature will launch on December 2.
Musk has said he wants to charge users for subscriptions to the social media platform to diversify its income stream. Twitter currently depends on advertising for 90 per cent of its revenue.
Several major brands have withdrawn from advertising on the platform since Musk bought it, fearing that his promised relaxation of content moderation could open their companies up to being associated with objectionable content.
According to the NGO Media Matters, half of Twitter’s top 100 advertisers have announced that they are suspending or “have apparently suspended” their spending on the social network.
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