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Google Commemorates IWD By Encouraging “Women Supporting Women” Doodle

Google, a leading global technology company, honoured International Women’s Day with a Doodle showcasing how women help one another in many aspects of life.

Women’s Day aims to emphasise gender equality, equal pay, discrimination against women, and the desire for a diverse, egalitarian, and inclusive world while celebrating the contributions of women to society across all sectors and across cultural, political, and social boundaries.

International Women’s Day is held annually on March 8 and Women’s History Month is observed the entire month of March. “DigitALL: Innovation and technology for gender equality” is the theme for this year.

The theme seeks to highlight the role of innovative technology in promoting gender equality and meeting the health and developmental needs of women and girls, the World Health Organisation stated.
In commemorating the 2023 theme, Doodle celebrated International Women’s Day today by sharing an animation of various ways women support women.

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Google on its social media platform wrote a celebratory message to women with a picture of the Doodle attached.
It wrote, “Celebrating women who grow and build together, and support each other; today, tomorrow, and every day #GoogleDoodle #IWD2023.”
The Doodle features animations within each GOOGLE letter, describing many areas women support each other to progress and improve each other’s quality of life.

It shows a woman delivering a speech as women of all ages look up to her, there are mothers taking care of their babies, women marching to change the world, and a woman doctor.

Additionally, if you click on the Doodle, purple confetti falls on the screen, and women raise purple flags while wearing wristbands in the same shade, this depicts the suffragettes’ colour scheme.

In 1908, Suffragettes came up with their own branding fashion colours as a way to protest votes for women. Some of their colours were Purple, White and Green.

Purple was for loyalty and dignity, white for purity, and green for hope. Members were encouraged to wear the colours “as a duty and a privilege.”


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