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Microsoft Drops Twitter From Advert Platform, Musk Threatens Suit

Microsoft, a tech corporation, has revealed plans to remove Twitter from its Smart Campaigns advertising platform.

According to a press release posted on the firm website, as of April 25, Twitter will no longer be supported by the platform that allows ad purchasers to manage their numerous social media accounts.

According to the press release, Twitter will no longer be supported starting on April 25, 2023. As of April 25, 2023, you won’t be able to use our social management tool to access your Twitter account, create or manage tweet draughts, examine old tweets and engagement, or schedule tweets.

However, other social media platforms such as Meta’s Facebook, and Instagram, as well as Microsoft’s LinkedIn will continue to be available on the advert service.
While no explanations were given, Microsoft’s decision comes after Twitter announced fees for access to its Application Programming Interface.

Elon Musk To Lays Off Half Of Twitter’s Employees


Twitter’s API, which provides third parties with broad access to data that users have chosen However, the company announced recently that it would begin charging a monthly fee of $42,000 for access in a bid to raise its revenue.
Reacting to the news on Wednesday, Twitter’s CEO, Elon Musk, made it known that he will be taking legal action. He also alleged that Microsoft illegally used Twitter’s data for “training”.

“They trained illegally, using Twitter’s data. Lawsuit time,” he tweeted on Wednesday.

When asked by a tweep, @Krassestien, if he has other long-term plans such as charging for access to its API will reduce traffic to the platform, Musk replied that he is open to ideas.

He however doubled down on his claims that the IT company was “ripping off” data from Twitter.

“I’m open to ideas, but ripping off the Twitter database, demonetizing it (removing ads) and then selling our data to others isn’t a winning solution,” he said.


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