Collins Ajereh, also known as Don Jazzy, a Nigerian music producer, has given advise to upcoming singers by citing award-winning Davido as an example.
Don Jazzy, in a series of tweets, recommended young musicians to follow in the footsteps of singers like Davido, who, despite his affluence, has been pushing and marketing his album named ‘Timeless.’
According to the music mogul, selling their tunes does not diminish their swag or fame.
He went on to say that, despite his celebrity, Davido has been extensively pushing and marketing his record.
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He tweeted, “Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will copy my shit. Marketing your beautiful project that you worked hard on does not reduce your swag”.
In response to the music executive’s remark, a Twitter user pointed out that many celebrities, particularly artists, frequently use giveaways to promote their music, though he noted that Davido isn’t known for doing so.
Don Jazzy, in response, argued that philanthropy alone does not guarantee the success of one’s effort.
“Some of us do give ways because we like giving and we want to give. If the masses don’t like your work e no go blow. Giveaways or no give away”.
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