Prince Nelson, an expelled BBNaija housemate, claimed that now is the time for him to fulfill his ambition of starting a record label, which he estimated to be worth more than N120 million (the value of the BBNaija “All Stars edition” grand prize).
This was said by the former BBNaija housemate during a weekday interview on WAZOBIA FM.
He claimed that before being asked to take part in the ongoing “All Stars” edition, he was already working on the project.
He claims that starting a record label has been a longtime dream of his that he plans to realize. He values starting the record label more than winning the BBNaija competition.
He claimed that “if I am successful with the record label, I can make multiple N120 million.”
The model and entrepreneur said he has already signed two artists, his younger brother and one other rising singer.
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On why he’s floating the label, the reality TV star said he decided to use the platform to help groom young talents.
‘I have always loved music as a child even though I can’t sing. My younger brother is into music. I said if I can sing, then I have to support others who can sing. That was why I decided to set up the record label,” he said.
Prince, however, hinted about the label, in an Instagram post after his eviction. “I can’t wait to show the world what I’ve been up to with my new record label coming and my new artiste @valentiianoo,” he wrote.
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