Netflix has once more increased the cost of its subscription plans in Nigeria. The Premium Plan now costs N7,000 per month, up from N5,000, marking the second price hike in just three months—the previous increase having occurred in April.
AMBusiness could not confirm if subscribers were notified in advance, but our correspondent noted that the new prices are already reflected on Netflix’s subscription page. The Standard Plan, popular among Nigerian users for its HD quality and multi-screen features, has risen from N4,000 to N5,500—a 37.5% increase.
The most significant hike is seen in the Mobile plan, which jumped by 83%, from N1,200 to N2,200. Meanwhile, the Basic plan increased by 21%, going from N2,900 to N3,500.
Earlier this year, Netflix raised the Premium Plan price to N5,000 from N4,400, and the Standard Plan to N4,000 from N3,600. The Basic Plan remained unchanged at N2,900.
These price adjustments come amid soaring inflation in Nigeria, which has significantly impacted the cost of living, making home entertainment increasingly unaffordable for many households. The rising food prices compound the financial strain on Nigerians.
Netflix explained that price changes are influenced by local market conditions, including taxes and inflation. “As we continue to add more TV shows and movies and introduce new product features, our plans and prices may change. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation,” stated Netflix on its website. Subscribers are typically notified via email one month before the new pricing takes effect.
The price increase by Netflix follows a similar pattern by Multichoice, a major Pay-TV provider in Nigeria, which has also raised its prices for the third time in as many years, much to the frustration of its customers.