Black Friday is the biggest shopping event of the year as it features several mind-blowing discounts on some of the most wanted commodities in offline and online stores across the globe. The origin of Black Friday can be traced to a very dark time in the history of the transatlantic slave trade when black men were sold off at cheaper rates a day after Thanksgiving Day.
However, Black Friday actually refers to a term used to describe an incident in Philadelphia that is marked by a surge in the number of people who swarmed the markets to shop following a popular Army versus Navy football game that was played in the country.
Over the years, Black Friday has evolved into the day retailers delight their customers with some of the best-seen discounts on products sold. It takes place on the last Friday in November, however, some shopping stores extend their Black Friday deals to include all the Fridays in the month of November.
One of such retailers is Jumia Nigeria that begins to flaunt irresistible offers for its customers from the first week of November. However good those deals are, the Jumia Black Friday is reputed for benefitting very few Nigerians, and here’s why.
The More You Look
It is without saying that Jumia.com.ng gets more visits during Black Fridays than any other day all year long. The best deals out there are simply for the fastest fingers and that is why you see a lot of offers that make you drool and nearly burst with impatience only for you to be a second too late.
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When you understand that the offer to get an iPhone for as low as N1,500 fascinates many others as it does you, it would be less devastating when you see the deal you were dying for vanish like a puff of smoke. There is no magic to it, really.
You are just one in a million Nigerians who couldn’t resist such a deal.
The politics of the treasure hunt
Keeping Nigerians hooked to their screens seems to be a special ability Jumia facilitators have a knack for as there is an endless list of additions that just keeps making the Jumia Black Friday deals more and more enticing.
What’s more, the majority of people participating in whatever new feature that is added don’t have all the clues as to what they are to do to get something out of the deals.
So, what we have is more and more people trying their hands with every offer available to them and that is more like jumping into a strange river with both feet.
For instance, the Treasure Hunt games are a top feature in the Jumia Black Friday. Jumia tags an unbelievable discount on an item and hides it in odd categories on their website.
Hence, the game is to find where the item has been hidden and add it to your cart before somebody else does. While this sounds very easy, not many people will agree that they came close to finding the cryptic item. And this is because they miss out on the most important detail.
The Treasure Hunt is only a means to an end and that is to pull more traffic to the Jumia website. If you are able to understand this, you may as well not find it difficult to accept when you figure out that someone else has found the item before you. At the end of the day, it is just one lucky fellow that takes it all.
It is also important to note that the time frame stipulated for the hunt to begin is determined by Jumia. There is equally no certainty that the location of the hidden treasures is not constantly changing. So, all the odds are against you. The person who eventually finds the treasure might be the one who wasn’t looking for it. It is as simple as that.
By Johnson Onyedika
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