Drinks.ng Expands to Onitsha, Setting a New Standard for Premium Beverages in Southeast Nigeria

Drinks.ng, the leading name in premium beverages in Nigeria, proudly announced its strategic move to Onitsha a week ago. Yesterday saw the end of the event held to usher in the new expansion. This bold step reflects the company’s unwavering dedication to providing unparalleled access to the finest drinks, thereby setting a new industry standard in the southeastern Nigerian market.

Since its establishment in 2013, Drinks.ng has emerged as a key player in the Nigerian Beverage industry. This e-commerce business connects users across Africa’s largest nation to vetted retail stores in various locations, allowing them to conveniently place orders and either pick them up or opt for delivery from nearby stores.

The newly opened Onitsha storefront offers an extensive range of meticulously curated beverages, presenting a harmonious blend of both local and international brands. Customers can look forward to discovering exquisite wines, spirits, craft beers, and even exotic non-alcoholic options.

Lanre Akinlagun, the CEO of Drinks.ng, envisioned the brand’s success upon his return to Nigeria in 2013. He experienced frustration when trying to source premium drinks for a friend’s party, a task that was effortless in the UK. Recognizing the significant gap in the Nigerian liquor market, he founded Drinks.ng with an initial investment of $100,000. Starting from his bedroom and handling deliveries with his private car, Lanre dedicated years to building the brand. His extensive background in digital departments of esteemed companies like Universal Pictures and Vizeum, as well as his experience as the marketing director for iRokoTV, equipped him with the vision and skills to evolve Drinks.ng into one of Nigeria’s largest e-commerce stores.

With a strong online presence and an impressive customer base of over 40,000 nationwide, Drinks.ng stands as one of Nigeria’s leading distribution firms known for authenticity and partnerships with global liquor brands and local retail companies. Additionally, plans are underway to further expand their physical presence across Nigeria and Africa, with Onitsha being the latest addition.

The decision to expand to Onitsha was prompted by Don Ebubeogu, who discussed the proposal with Lanre through a series of texts on July 13, 2022. After a physical visit to Onitsha and a meeting with Celestine Ebubeogu, it was decided to extend the company’s operations to the southeast region of Nigeria. Lanre noted that they recognized the immense potential in South Eastern Nigeria and identified the lack of access to authentic beverages and logistical challenges as major factors. Therefore, expanding their e-commerce operations to the region seemed like the right course of action and holds great potential for the people of Anambra and surrounding states.

* All The Factories In The City Of Onitsha Outlined

Located at a bustling intersection where six busy roads converge, beside Onitsha Stock Exchange, adjacent to the Sports Club, and in close proximity to Holy Trinity, Drinks.ng Onitsha has a prime location for accessibility. The store offers a wide selection of competitively priced drinks that are sure to captivate the interest of many.

The Drinks.ng team in Onitsha is deeply committed to delivering an exceptional shopping experience. With their profound passion for beverages and an unwavering dedication to customer satisfaction, the team is ready to assist and guide customers in making the perfect selections.

The celebration for the official launch of the event kickstarted on the 24th and ended yesterday. It was a  delightful blend of festivities, special promotions, and opportunities to explore the extensive selection of premium drinks. Renowned comedians Gordons and Hennessy, along with sponsor Glenfiddich, will host and sponsor the different days of the event respectively. The closing event was a memorable one as videos circulating online showed a fun side of Onitsha that had barely been seen before.

Drinks.ng has established itself as Nigeria’s premier provider of premium beverages, offering a diverse selection of wines, spirits, beers, and non-alcoholic options. Carrying a commitment to quality, convenience, and customer satisfaction, Drinks.ng has become the go-to destination for discerning beverage enthusiasts. Visit www.drinks.ng to explore and shop their impressive collection.