99% of Southeast Movies Unfit for Cinemas - Cinema Mogul, Kene Mkparu

KOMWORLD: Meet the Visionary Behind Africa’s Largest Cinema Chain

by Ikem Emmanuel
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Kene Mkparu, a Nigerian-born entrepreneur and entertainment industry expert, has made significant contributions to the global cinema industry over his 29-year career. He is widely recognized as a leading figure in African cinema, particularly for founding Filmhouse Cinemas, the largest cinema chain in West Africa.

Currently serving as the CEO of KomWorld, Mkparu is about to open the biggest entertainment center in South Eastern Nigeria. Komworld will feature a cinema house with an impressive 27 screens, making it the largest in Africa. Additionally, the center will include film production and distribution studios, four restaurants, four lounges, two cafes, a Chinese restaurant, arcades, indoor games, and an art gallery, providing a wide range of entertainment activities. This development is set to elevate the hospitality and entertainment scene in Nnewi, Anambra, and even beyond, creating opportunities for local creatives and contributing to job creation and economic growth.

Mkparu’s journey began in Nigeria but he later moved to the UK during his early years. He pursued a degree in Psychology at the University of London and started his career working for various cinema chains in the UK. In 2007, he returned to Nigeria and launched Filmhouse Cinemas. Under his leadership, Filmhouse Cinemas has grown to become the largest cinema chain in West Africa, with an impressive presence of 34 cinemas across Nigeria, Ghana, and Liberia. The company has embraced innovation by offering state-of-the-art IMAX screens, luxury VIP lounges, and gaming arcades, expanding its offerings beyond traditional cinema experiences.

Notably, Mkparu has also made substantial contributions to the African entertainment industry. He served as the Chairman of the Cinema Exhibitors Association of Nigeria (CEAN) and played a pivotal role in introducing digital cinema technology to the country. His dedication and achievements have been recognized through several awards, including the African Achievers Award for Excellence in Entertainment and the prestigious BusinessDay Nigeria Outstanding CEO Award.

In recent years, Mkparu has diversified his business ventures. He launched FilmOne Distribution, a digital content distribution platform, and has also invested in real estate development projects across Africa. These endeavors demonstrate his commitment to expanding his influence within the entertainment industry and further developing the African entertainment landscape.

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Overall, Kene Mkparu’s background, extensive experience, and numerous accomplishments illustrate his expertise in the global cinema industry and his unwavering dedication to elevating African entertainment.

The Vision for Komworld:

During a recent meeting at the Moonshine Royalty Apartments launching in Nnewi, Mr Mkparu shared his motivation behind this ambitious endeavor. As a proud Nnewi indigene, he strongly believes in the concept of “Akụ rụọ ụlọ,” which translates to “wealth has come home”. His endeavor is driven by a desire to foster development and innovation within his community through local investment.

Contrary to simply creating bragging rights, Mr. Mkparu emphasizes the commercial viability of Komworld. He recognizes the untapped demand for entertainment options such as cinemas and arcades in the region and seeks to bridge this gap. Many individuals desire these experiences but lack convenient access to them. By bringing Komworld to Nnewi, Mr Mkparu aims to fulfill these desires and provide a world-class entertainment venue.

When questioned about the preparedness of Nnewi for such high-level hospitality, Mr Mkparu confidently asserts that the town has always been ready for innovations. He highlights the historical mindset of south-easterners, who tended to establish ventures outside of their base. However, in the present era where many have succeeded elsewhere, it becomes wise and pertinent to bring these side attractions back home. Thus, Komworld’s emergence marks a significant shift in mindset and opportunity for Nnewi’s growth.

Described as a multi-leisure dining entertainment complex, Komworld offers a plethora of leisure activities, dining options, and entertainment services all in one location. Visitors can enjoy shopping, a diverse culinary experience, captivating movies, and live performances. This concept aligns with the transformational goals of turning Nnewi into an entertainment hub.

Mr Mkparu envisions Komworld as a place where visitors become so enchanted by the experience that they won’t want to leave the same day. It is in support of this vision and to accommodate Komworld’s visitors that he fully supports and compliments the Moonshine Royalty Apartments. Most of the patrons of Komworld will require accommodation, making the collaboration between the two establishments synergistic.

Through the creation of Komworld, Mr Mkparu aims to revolutionize entertainment in Nnewi and solidify its position as an entertainment hub comparable to renowned establishments worldwide. With his unwavering commitment to bringing prosperity back home, Nnewi and its residents are set to enjoy a transformative journey.

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Komworld’s Impact on the Local Economy:

Komworld is not only a catalyst for transforming Nnewi into an entertainment hub but also a significant contributor to the local economy. The project is expected to generate a substantial number of job opportunities, providing employment to individuals residing in Nnewi, Anambra, and beyond. The diverse range of leisure activities, dining options, and entertainment services offered by Komworld will require a dedicated workforce, including managers, technicians, customer service representatives, performers, and many more.

This influx of job opportunities will have a direct impact on reducing unemployment rates and improving the financial well-being of the local community. With steady income streams, individuals can support their families and invest in other sectors, creating a positive ripple effect throughout the region.

Furthermore, the establishment of Komworld will give rise to a thriving creative industry in Nnewi and its surrounding areas. Artistic talents such as musicians, actors, dancers, and performers will have a platform to showcase their skills, attracting enthusiasts and promoting cultural exchange. Local artisans will have opportunities to collaborate with Komworld, showcasing their craftsmanship through products and services offered within the complex.

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As Komworld gains recognition and becomes a sought-after destination, it will attract tourists from far and wide. This influx of visitors will not only patronize Komworld but also contribute to the local economy through spending on accommodation, transportation, dining, and shopping. The growth of tourism in Nnewi will benefit various sectors, including hospitality, transportation, retail, and food and beverage industries.

Moreover, Komworld’s presence will encourage entrepreneurship and small business development in the region. Entrepreneurs will have the chance to establish complementary businesses, such as souvenir shops, boutique stores, cafes, and restaurants, to cater to the needs of Komworld’s visitors. This ecosystem of supporting businesses will further stimulate economic growth and create a vibrant commercial environment.

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In the long run, the economic boost brought about by Komworld will attract investments from other sectors, leading to overall economic development in Nnewi and Anambra State. The project has the potential to position Nnewi as a renowned tourist destination, attracting not just domestic but also international visitors. This increased visibility will open doors to partnerships, collaborations, and investment opportunities, propelling the region’s economic growth to new heights.

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Komworld and the Future of Entertainment in South Eastern Nigeria

The grand opening of Komworld is on the horizon, and its potential for transforming entertainment in South Eastern Nigeria is truly visionary. The project initiator’s commitment to bringing this ambitious venture to life demonstrates their passion for elevating the region’s entertainment industry to new heights.

Komworld is not merely a leisure complex; it is a catalyst for economic growth and development in Nnewi and its surrounding areas. The impact it will have on the local economy is significant, with the creation of numerous job opportunities across various sectors. From technicians to performers, managers to customer service representatives, the workforce required by Komworld will benefit individuals residing in Nnewi, Anambra, and beyond.

The visionary nature of the project extends beyond entertainment. Komworld has the potential to position Nnewi as a renowned destination, attracting investments and collaborations from other sectors. Its presence will open doors to partnerships and opportunities, propelling the economic growth of Nnewi and Anambra state to new heights.

So, stay tuned for the grand opening of Komworld! The positive changes it will bring to Nnewi and its surrounding areas are bound to be extraordinary. We encourage readers to join this transformative venture by sharing their thoughts on the upcoming project, following updates on social media, and expressing interest in potential opportunities that may arise.

Together, we can witness the visionary transformation of entertainment in South Eastern Nigeria with Komworld at the forefront.

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