IVM Cruise ride

Five Startups From The Southeast Heading For The Stars

by NwanyiAbia

Startups from the South East are doing amazing things. From tech to production to hospitality, the region is growing exponentially. It is getting harder and harder to keep up with the pace of startups in the region. In fact, it would present a far easier experience to highlight startups in the region based on individual states. But easier is not always better. We would cover the entire region now that we still can. So, here are five startups that have distinguished themselves and are headed for the stars in no time.


For the love of innovation, the Abia state government through its senior special assistant- Sam Hart launched the startup “MadeinAba” brand. It is an E-commerce platform that allows the rest of the country to access, order, and pay for unique Aba products from the comfort of their homes without coming to the city of Aba. This is one of the most needed startups from the southeast. 

Aba is located in South East Nigeria and is home to lots of artisans who make shoes, bags, belts, clothes, etc. The “Made In Aba” product is a phrase that’s typically used to look down on these products as inferior. Although this innovation to rebrand the products has not yielded rapid and desired results, it is a very good innovation. If it eventually gets into the hands of good management, it will give these traders/producers a much larger market to sell to, It will also project the made-in-Aba brand to greater heights globally.

Savemore Marketplace Owerri


Savemore marketplace Owerri launched on 13th December 2019, marking its one year and seven months since inception this month, The mega mall is located at No 93, Okigwe road, Owerri, Imo State. It is owned and managed by Mr. Ogochukwu Emenike, the CEO Roselife Hotels, a serial entrepreneur with a track record of success.

Savemore marketplace offers sales of food items, clothing, drinks, beverages, household items, etc. at affordable prices that help you save more money. This forms part of its unique selling proposition. 

Why You Should Set Your Startup in Nnewi

What is unique about Savemore marketplace is its rapid growth. It has grown exponentially since its inception. As we speak a second branch is opening up in the same Owerri. The company is doing something right that bystanders are yet to get their hands on. 

The CEO said they are in business to dispel the existing names in the shopping mall business. It boasts of covering the South East with its malls in the next 10 years. 

It is definitely one of the startups from the southeast to look out for.

Stanel World


Stanel Group is an energy company specialized in marketing Premium Motor Spirit (PMS), AGO and Kero.

The founder Mr. Stanley Uzochukwu brought Stanel world, a branch of Stanel group to Awka, Anambra state- an innovation different from the rest. A worthy one. 

Stanel World Awka has a filling station, a farmer’s market, a car care center, a saloon, laundry, bakery (arguably the best in Awka), chicken republic, a kitchen, and a juice bar all in one space. 


This has no rivalry in the whole of South East indigenous enterprises. The amazing thing is all these services are performing top gear none is slacking.

When you thought you have seen all they have to offer, they pulled the one out of their hats – Fast Chow. A Chinese restaurant in Awka that allows you to order from any part of Anambra and have it delivered to your doorstep. This is new and exciting.

The good news about Stanel is that it dares to be different and hit target marks as a startup from the southeast


Tenece Companies Ltd

Anyone who attended university in the southeast will be familiar with the name Tenece. Or should be. This tech startup commenced operation in 2008 owned by Kingsley Eze. While all tech startups were headed for Lagos, he did a reverse and launched Tenece in  Enugu Nigeria providing tech services to schools.

Mr. Eze toiled to convince the need for them to transition to tech and digital solutions like portals, websites, E- data management, ICT among others. He spent years pitching his tech solutions to board rooms in almost all universities in the southeast. 

Today, Tenece manages the tech needs of the following institutions- Ebonyi State University, Abakaliki, Enugu State University of Science and Technology, Agbani, Anambra State University, Uli,  Abia State University, Uturu, Akwa Ibom Polytechnic, University of Education, Winneba, Ghana, College of Education Ikwo, Ebonyi State, Abia State Polytechnic, Aba, Federal Polytechnic, Nekede, Federal Polytechnic, Oko, FCET Akoka, Lagos, FCET Omoku, Rivers State, Akanu Ibiam Polytechnic, Uwanna, Cross Rivers State College of Education, Akamkpa, University of Uyo, Uyo, Institute of Management and Technology, Enugu, University of Nigeria, Nsukka, Imo State Polytechnic, Umuagwo, Enugu State College of Education, Enugu, Covenant Polytechnic, Aba. 

Apart from universities, it also consults for other firms and organizations in southeast, Nigeria and globally. 


 As a way of giving back to society, he founded the Genesys Tech Hub founded in 2015. It was created to increase the technology talent pipeline in Nigeria. Genesys tech hub is clamouring for tech penetration in South East Nigeria. 

Top 5 Hubs in South East Nigeria, Innovations that will shock You  

The hub provides opportunities for young people interested in launching careers in technology by giving them foundation technical and business education. They also help startups grow by offering them business mentorship and assistance with the development of their products.

The hub has seen such innovations as:


Artificial Intelligence on fraud detection and transaction integrity system aimed at curtailing financial fraud in Nigeria. It is currently in the pipeline for further implementation. If the country takes up this innovation and implements it, the proliferation of fraud in Nigeria will be reduced to the barest minimum.  The hub boasts a staff strength of 50 personnel currently. 

IVM Cruise by Freshminds Group

IVM cruise is one of the startups from the southeast, a car-hailing service in Enugu metropolis owned by Innoson Vehicles manufacturing and managed by Freshminds Group. This innovation is built to enhance the affordable, convenient and safe cab movement in Enugu. At a time when Bolt and Uber (both foreign companies) are taking over the ride-hailing service, Innoson group in collaboration with Freshminds group launched the IVM cruise. A ride-hailing service that is the first of its kind in Nigeria. It is the only ride-hailing service that gives driver’s cars on hire purchase. 


IVM cruise is a cab-hailing service starting its debut in Enugu state Nigeria. It uses the IVM Connect brand of cars given to drivers. Riders download the IVM cruise app available on the play store and iOS. 

Ten (10) Things to Know About Innoson’s Cab Hailing Service

The IVM  cruise app is multi-functional with features which include booking a ride, money loan services, etc. 


The IVM cruise drivers are specially trained, their complete details fully documented with the Federal Road Safety Commission (FRSC), this guarantees the safety of the customer. The drivers are paid 30% of each ride instantly. IVM cruise is customer pocket friendly, each ride within Enugu metropolis is estimated to cost between N300 to N1,000

With the marketing strategy and acceptability it received in Enugu, it looks to expand into other cities in Nigeria. In no time, IVM cruise will be the biggest ride-hailing service in Nigeria. It is a startup from the southeast to watch out for. 

Connect with us on Facebook

Post Disclaimer

The opinions, beliefs and viewpoints expressed by the author and forum participants on this website do not necessarily reflect the opinions, beliefs and viewpoints of Anaedo Online or official policies of the Anaedo Online.

You may also like