Pere Egbi, an actor and former Big Brother Naija competitor, Larry Gaaga, a music producer and record label executive, and Pascal Okechukwu, alias Cubana Chief Priest, a creative entrepreneur, have all been named brand ambassadors for Gulder Lager Beer.
The three will represent the “Senior Man Campaign,” an initiative to recognise, promote, and reward excellence in craftsmanship in various sectors that crosses across all socioeconomic strata, according to a statement provided to ANAEDOONLINE.NG.
Pere, a nurse who was educated in the United States of America, gained notoriety in 2021 when he competed in the sixth season of the renowned reality TV programme BBNaija, “Shine Ya Eye.”
Gaaga, who is also a singer, songwriter and producer, has several hit songs to his name as well.
Cubana Chief Priest is a familiar face on social media as he regularly engages with his teeming followers.
Speaking at the unveiling ceremony of the new ambassadors that took place in Lagos on Friday, November 4, 2022, the Portfolio Manager, Flavoured, Non-Lager and Craft, Nigerian Breweries Plc, Maria Shadeko, said the partnership would serve as an inspiration for those who aspire greatness in their different professions.
“We want to put everyday people on the pedestal. We want to make them feel noticed for the immense contributions they make in society through their craft by telling the stories of their confidence and willingness to take on new adventures.
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“Celebrating them unlocks another level of greatness. We hope that during the ‘Senior Man’ campaign, more and more people are elevated. Done collectively, we, in many ways preserve our identity as people of great will and discipline,” Shadeko said.
Expressing excitement at the new deal, Pere said, “I am very happy about the initiative that celebrates everyday working people, making them more visible in their various lines of work. Initiatives like these should be encouraged and picked up by other corporate bodies.
“The government also has a major role to play in this respect. I believe when people are celebrated, they are inspired to be better to improve. This campaign alone will have a profound effect on the general well-being of everyone in society.”
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