As part of its raffle draw promotion, Lapo Microfinance Bank has given cash prizes to its customers.
Lapo said it organized the event to promote saving culture among Nigerians during the live draw, which took place at its head office in Lagos.
In the promo, 170 winners received consolation prizes, and the top prize winner took home N500,000.
The head of Lapo’s corporate planning department, Dorcas Thorpe, said during the event that the company wanted its customers to bank there.
She said, “For the customers, they would rather go to commercial banks to save and come to microfinance banks to collect loans. So we wanted to change the perception that we are not just for credit, but we are also a bank and offer different financial services.
“That is why we want to use the promo to push savings culture among our customers and the public in general.”
According to her, savings build resilience for the low income earners to fall back on in terms of emergencies.
Thorpe added, “From the winners, we want people to know there is benefit in savings and we want people to know that Lapo is a brand that has been there for more than 30 years.
“The amount you save with us is yours and the benefit is yours.”
She said Lapo launched the savings promo in November 2022 to run for three months, and the promo encouraged the customers to open a Lapo Savings Express account, and save a minimum of N10,000 monthly for three months to be one of the luck winners.
Over the last couple of months, she said, 43,000 new accounts joined and there had been mobilisation of over N160m.
The star winner from a Yola branch, Sherifat Haruna, who sells foodstuff, plastic rubber and other delivery items, expressed her delight.
Follow us on facebook
Post Disclaimer
The opinions, beliefs and viewpoints expressed by the author and forum participants on this website do not necessarily reflect the opinions, beliefs and viewpoints of Anaedo Online or official policies of the Anaedo Online.