By Grace O
Hauwa Saidu Mohammed, known on Social Media as Jaruma, is the owner of the Jaruma Empire, she makes love potions that are not just aphrodisiac the enablement of sexual desire and enhancement, some women come for these potions in order to charm their husbands or lovers or crush. This potion is called “kanyamata”, a Hausa term for “women things”.
Now, the original “kayanmata” from the north is said to be used to prepare a would-be bride for her husband, in other to satisfy him sexually and it consists mainly of herbs. Jaruma’s “kayanmata” is a love potion.
Jaruma’s “goods” is a rave on Social Media. Outside Social Media, in the real world, Jaruma is just a brilliant Social Media influencer who is selling something hot. But it is not the kayanmata that is hot. It is her art, her comedy. We took a long look at her and we have come to the point-by-point conclusion that she is an entertainer.
Her practices is an exercise in a diabolical zombie-ism
What Jaruma’s “kayanmata” says it does is make a man fall in love with you. In reality, how it unfolds is that it seeks to overcome the senses of your lover, making the person become unaware of his senses. Whatever you bid him do, is what he would do. human being into a zombie is not an honorable act.
Jaruma is selling products that seek to turn a grown-up man, someone’s son into a zombie with the remote control in the woman’s hand and she’s calling it love.
It is nefarious, it is stupid, it is also funny.
Jaruma is out to make money
Due to the fact that her customers are mostly famous and highly placed people in society, according to her, her products are sold at exorbitant prices. All she does is invite people to patronize her by doing radical marketing on her social media account and demonstrating how effective her products are.
Abracadabra. The more you see, the less you understand.
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This in turn makes them rush to get what she is selling and they are ready to get it at any price as long as it is working and will work for them. Most young ladies go for it in order to trap someone else’s husband or a man they lust for or a man whose bank balance they can’t want to put their thin fingers on.
So they go to Jaruma for love potions.
Hahahaha.
Her charm is fake. Fake
If anyone tells you you can actually use “kayanmata” or any form of juju to get someone to love you, it is a sign that their head is not correct. If you believe them, you need screwdrivers. Charm does not exist. Or else why is Dangote single? Why is David unmarried? Why are Wizkid, Don Jazzy, and a sea of rich, fine, and eligible bachelors untaken?
Jaruma herself confessed that many girls contacted her to make “kanyamata” for them to get Obi Cubana, a wealthy business mogul in Nigeria, fall for them but she failed. According to her, Obi Cubana is protected spiritually.
She is basically saying her charm works with men but not everyone, she is saying that it works for men who have no soul, no spirit, who are practically “efulefus”.
Is this “spiritual” excuse not a move of clowns?
She exposes her clients after patronage
Most people who patronize her, do this in secret because they know how much such matters are frowned at by society. They purchase it from her discretely but she ends up exposing them as a way of making people believe her potions are potent that is why celebrities are coming to buy from her.
Some of them are confronted by their fans after she exposes them. Some are forced to admit they did buy her kanyamata products.
Clowns everywhere.
She doesn’t keep her words
Like every stand-up comedian, Jaruma doesn’t keep her to her word. It is called performance for the reason that it is make-believe. There are many examples to back this up.
In 2019, when the popular Big Brother Housemate Tacha was disqualified after she had an altercation with Mercy, Jaruma shared a video clip on her Instagram account where she promised to give the disqualified reality star 50 million naira (don’t laugh).
She became a buzz on social media, but she never kept her promise as deleted the post and other photographs of Tacha from her Instagram account before unfollowing her afterward.
Are you not entertained?
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