WHY NNEWI BUSINESSES MUST TAKE ADVANTAGE OF ANAEDOONLINE PLATFORM

WHY NNEWI BUSINESSES MUST TAKE ADVANTAGE OF ANAEDOONLINE PLATFORM

Digital marketing is the process of using digital platforms, the internet and the web to advertise products.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet.




Modernized businesses (up to date businesses), and digital channels such as search engines, social media, email and online media platforms like Anaedoonline.com connect with current and prospective customers.

As a primary/secondary student, I remember vividly how businesses in Nnewi thrived through TV commercials and radio jingles.

The fame of Nkwo Nnewi spread far and wide. Nnewi became some sort of “Mecca” for motorcycle and motor spare parts.

Years have passed, the new generation with different realities and orientation have emerged.



Today, digital businesses are springing up and taking over. Old businesses are forced to readjust to the digital realities in the business world. It’s sad to note that many Nnewi businesses haven’t started making use of digital advertisement mediums; and the potentials of these businesses remain untapped.

I was searching the list of Nnewi businesses, their current addresses and the products; and how they trade online; and, after a long search, I came across just a handful.

Findings prove that the number of customers, who are not living within Anambra but still flock into Nnewi to buy products have reduced drastically. They reduced not because Nnewi markets are filled with substandard products but because products available in Nnewi markets are missing from the digital market which is currently ruling the modern business world.



Why would they travel down to Nnewi and search through the market for goods they want to buy when they could go to the site, identify the goods they want to buy, the companies where they are available, and then, place order.

We are in the age when people do not rate television adverts as much as the contents they see on the internet.

According to Pew Research “Constant internet usage increased tremendously in the last 5 years. Marketing is about connecting to the audience at the right place and at the right time.

Unfortunately, many Nnewi businesses are yet to leverage on this. Businesses thriving presently in Nnewi are the ones that have subscribed to the digital revolution.

There are some facts that must be established: Nnewi businesses cannot be following the line of the old and expect a different result.



The world has become a global village. the Overwhelming number of Nnewi businesses are not in this village, and the world is not waiting for them to get onboard.

Anaedoonline, as at today, is the most visited online news platform in Anambra State. What this means is that millions of people from within and outside Nnewi read our news on daily basis.

Anaedoonline has been able to attract the trust of the local and international online communities. Nnewi businesses ought to leverage on this platform to put their products into the faces of millions who view and subscribe to anaedoonline.ng daily.



Online marketing through the Anaedooline is not only a cheaper advertisement medium, but also a more effective method for reaching millions of the target audience in minutes.